Kimberly Clark Website Design
A complete website built with Acquia Platform
Competing Fairly for a Better Future
My Role: Lead Web Designer, UX Researcher
Teammates: Product Owner, Implementation Lead, Drupal Engineers, Web Designers, QA Engineer, UI Designer, Project Manager
For this web design project, I was given a huge assignment. We not only had to build an interactive code of conduct from scratch, we needed to build a portal that Kimberly Clark employees could access in order to use online tools that promote fair competition in their industry.
Business Goals
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Give Kimberly Clark employees easy access to a digital competing fairly tool.
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Create an online library of terms and policies so employees can act ethically in their daily roles
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Establish Kimberly Clark as a fair competitor in their industry
Website Objectives
The Kimberly Clark web portal promotes a culture that supports honesty and integrity. It aims to be available for any employee to read about important topics that encourage ethical behavior.
It is also an online guide for Sales and other employees who deal with competitors. The site includes a handy glossary and other tools to educate employees about the importance of being honest and playing by the rules.
Employees can read about things like harassment, conflicts of interest, sustainability, bribery, fair competition, pricing, and dealing with government officials. The website includes an easy way for employees to report suspicious behavior immediately in an anonymous format. There are also many videos to view throughout the site.
This web portal is an effective tool for Kimberly Clark to use to mitigate all kinds of risks and build a healthy workplace culture.
Target Audience
The entire website will be used by all Kimberly Clark employees only. It will not be public facing.
UX Research
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Purpose
Corruption and greed are harmful images for any global corporation. It is important to foster a culture where employees do the right thing. Respecting all local laws and building trust with those communities is beneficial both financially and morally.
Collaboration
I conducted customer studies and surveys, created a journey map, use cases, and a user persona. The main UI Designer then worked on the site map and wire-frames using my research. I would closely follow the final prototype, and build in Acquia. The customer requested a lot of custom coding work such as an always open navigation bar, and other unique navigation designs in order to bring two massive websites together into a cohesive union. For these complicated bits I worked heavily with our product owner and Drupal engineers. The QA Engineer oversaw testing and accessibility.
UX Research
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Wireframes and Responsive Design
The UI Designer carefully reviewed my research and created wire-frames for customer feedback. He used Figma for his designs. The customer was extremely pleased with his intials ideas. The areas that they made several revisions were the areas of navigation. They wanted unique side and top navigation. This portal will be accessed mostly through desktop, so the designer focused on that design first. He then created mobile wireframes to make sure the site is responsive. I was given the final Figma files to use for building the site in Acquia.
Sitemap
Figma Wireframes
Results
The website is Kimberly-Clark's front door to employees to read about their ethical and moral obligations, the ability to report suspicious activity anonymously, and a chance to ask general questions if they have doubts about a conflict of interest. It showcases Kimberly-Clark's commitment to being fair and honest, as well as their responsibility towards their employees, their communities, and the environment.
"We now have a robust code of conduct we can present to our employees during on boarding. It can also be used anytime anywhere. This is going to help us mitigate risks even easier. Competing fairly is our main goal here at Kimberly Clark."
Screenshots of Live Site
The website went live in 7 months
Take a closer look at the numbers (30 days after launch):
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Site visits doubled between the first and second week.
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83% of users visited the glossary page
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Most users clicked on FAQs that had to do with bribery and conflicts of interest.
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100 clicks recorded for video plays (entire site)
Samples of Iconography
